Assess The Digital Landscape of Your Brand
Our custom research tools include social listening of traveler conversation, deep dive insights that can reveal unknown considerations, and hidden audiences that can be tracked throughout campaigns.
Create Data-Informed Content
Our video packages include Short-Form Video and Multi-Platform Bundles for use across Digital and Broadcast channels that deliver custom content slates for your brand. Informed by your audience to meet them where they are in a familiar and relevant tone.
Targeted Media Distribution
Campaigns are constructed using Programmatic distribution that can include custom audience builds, third-party data, and retargeting across single or multi-channel programs. Content is optimized for SEO and follows best practices for organic Social and YouTube.
Data-Informed Creative
Our custom research leverages social listening, deeper machine learning insights, and search data to reveal how potential visitors perceive your destination. During this first step of the creative process, we explore:
- Topics of Conversation
- Nuances in Discussion and Behavior
- Positive and Negative Sentiment
- Unmet tourist or customer needs
- Top Influencers
- Share-of-voice versus your competitors
This research, combined with input from you - the expert - and existing data sources, gives us a roadmap to create content that is relevant to visitors and more likely to perform.
An initial high-level research study is included in creative production packages. More in-depth and stand-alone studies are also available.
Creative Content Production
High-performing, engaging, quality video production for use in any format is at the core of what we do. Complimented by striking animation and talent, New South Creative is well-equipped to tackle specific content projects or serve as your agency of record to build and manage your ongoing brand campaign.
Below are a few examples of the production packages we offer:
Spark
- 1 day – 4 locations
- 6 short-form videos with drone footage
Boost
- 1 day – Up to 4 locations
- 16 short-form videos with drone footage
Platform Coverage
- 1 day – Up to 4 locations
- 1 brand video for website
- 2 TV spots and 4 short-form videos
- 4 talent included
Multi-Location
- 2 days – Up to 8 locations
- 8 talent included
- 1 brand video for website
- 2 TV spots and 6 short-form video pieces
Optional Add-ons include:
- Influencers. Diversity is always a priority.
- Still photography
- Graphic Design
- YouTube optimization
*All footage owned by destination. Footage delivered on a hard drive after project completes.
Media Planning & Placement
The capabilities for creating custom audiences using website pixels, third-party data and look-a-likes are remarkable. Today, we talk about demographics less and lean into interest-based targeting.
Our media team works with several digital media vendors capable of building custom audiences and using programmatic technology to employ targeted video, retargeted display, OTT, and targeted OOH. We can also work with your team to coordinate an organic and paid social media content plan. We maintain relationships with traditional media vendors in print and broadcast for awareness driven campaigns.
Achieving a high level of frequency with your target audience with captivating, relevant creative is a fundamental principle we never lose sight of.
